ICU Medical makes better tactical and strategic decisions with Phocas

Hear how ICU Medical, a global leader in medical devices and accessories, provides innovative solutions in oncology, vascular therapy, and critical care. With a portfolio of around 1,000 products, the company serves healthcare providers across Australia and New Zealand.

Faster, more efficient reporting

As Commercial Administration Manager, Vinod Devrapali is responsible for pricing, margin analysis, and sales analytics—key factors in ICU Medical’s profitability. Before Phocas, month-end reporting was a time-consuming process, taking four to six days to complete. Now, with Phocas’ intuitive dashboards and reporting tools, generating reports is just a few clicks away. By setting up dashboards and favorites, Vinod has significantly reduced the time spent on manual reporting, allowing him to focus on strategic analysis.

Empowering teams with real-time insights

Phocas has revolutionized the way ICU Medical operates by making data accessible to everyone. Custom-built dashboards provide deep insights into customer trends, pricing analysis, and profitability. Senior executives and sales teams can now access real-time data without relying on finance teams or waiting for boardroom meetings. Whether on a laptop, iPhone, or iPad, decision-makers can drill down into detailed data and make informed choices on the go.

A game-changer for business operations

With Phocas, ICU Medical has moved away from static, time-consuming reports to a dynamic, data-driven approach. The ability to analyze declining customers, identify high-profitability accounts, and track organic growth has given the company a competitive edge. Phocas has not only improved efficiency but also fostered a culture of data-driven decision-making across the organization.