Wholesale distribution software built for every moving part

Tackle distribution challenges head-on
From unpredictable demand patterns to rising costs and shifting customer expectations, wholesale distribution companies need reliable insights to act fast and make informed decisions.
The Phocas cloud-based Business Intelligence and Financial Planning & Analytics (FP&A) platform is built for mid-market wholesale distribution businesses. Helping them predict and manage ongoing risks and opportunities with scalable and customizable solutions.
Responsive inventory management
"Phocas has helped us to analyze stock that isn't moving or is moving slowly, so we can move stock around to make the best use of it. This also helps us ensure our suppliers are stocking the right products for us or to plan our deliveries proportionately."
— Mark Law, IT Director at Hayley Group.
Keeping pace with technology
- Automate: centralize data and save hours wrangling spreadsheets with automated data consolidation
- 360 view: data is pulled from multiple ERPs, subsidiaries, branches, warehouses into one view
- Intuitive: drill down from high-level dashboards to transaction detail to analyze trends, customer behaviour, inventory levels
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Phocas AI: accelerate analysis by asking questions like, ‘How much of this product sold last month?’ or ‘Which customers declined last quarter?'
Customer quote
Inventory & supply chain disruptions
Maintaining optimal inventory control is essential but increasingly difficult due to unpredictable supply chain and demand fluctuations.
- Plan: predict stock needs months ahead using purchase history and sales order forecasts
- Track: analyze how long products take to ship, deliver and align suppliers with the most efficient and cost-effective routes
- Quickly access: regularly tap into inventory management analytics to balance stock levels and avoid overstocking or stock outs
- Segment: Analyze patterns and forecast customer demand segmented by product class, geography, omnichannel, sales, seasonality
Strategic warehouse management
Phocas has helped Savona better plan for seasonality and establish different stock holding policies for different products depending on whether they’re identified as slow or fast moving.
Pricing increases & margin pressure
- Self-serve reports: create, customize and automate financial reporting for profit & loss, balance sheets and cashflow in minutes
- Compare: quickly split reports like profit and loss to compare divisions, subsidiaries, regions, costs centres
- Proactive: track and analyze cost and margin in real-time with interactive dashboards that are easy to share and understand
- Easy: quickly adjust pricing strategies and harness automated rebate management to boost your bottom line
Customer quote
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Greater competition
As competition intensifies across price, channel and product lines, distributors need consolidated, accurate data to protect margins and retain customers – not just lower prices.
Phocas helps you stay competitive
- Price with precision: monitor margins by product, customer and rep so you can compete on value without eroding profitability
- Know your customers: understand which accounts are growing, which are at risk and where your biggest revenue opportunities sit
- Plan to win on availability: with 54% of distributors making demand forecasting their #1 priority in 2026, getting the right stock to the right place is a key differentiator
- Track performance business wide: benchmark branches, product lines and teams to identify where to invest and where to improve
Adapting to customer preferences
Distributors are moving away from one-size-fits-all service models. 33% plan to introduce more product and customer segmentation* — and the businesses pulling ahead are the ones using data to know which customers deserve more attention, and acting on it.
- Segment automatically: Phocas Insights uses RFM analysis – recency, frequency, monetary value – to classify your customer base instantly, so you always know where the real value sits
- Spot risks early: See which accounts are going quiet and get ahead of churn before it shows up in your numbers
- Unlock hidden revenue: Surface upsell opportunities and re-engage lapsed accounts your team might otherwise have missed
- Connect the activity: Phocas CRM ties sales history, interactions and ERP data together so every customer starts with the right information
Customer testimonials
Customer quote
"Independent mid-size companies like us, need a competitive advantage, and a tool like Phocas, allows us to compete on the same level as larger, more sophisticated companies in a real-time, cost competitive way."
President
Hein Electrical Supply
Customer quote
“Phocas can tell you anything that you want to know; from sales to inventory, by SKU, product, customer, transaction. Using data to make decisions is the expectation now. Those using Phocas daily are constantly finding ways to improve their areas of responsibility.”
Director of Finance
Key Refrigeration Supply
Customer quote
“We wanted business intelligence to be an aid for decision making, but not to slow us down. The software needs to be complementary to our process, and that's what we've got with Phocas.”
Chief operating Officer
Quality Bearings Online
Evolving product lines
Distributors are expanding their SKU ranges to stay competitive — but managing a larger, more complex product mix without visibility into what's selling, what's stalling and what's at risk is a fast track to margin erosion.
- Range clarity: see which SKUs are driving revenue and margin vs creating dead stock
- Demand-led purchasing: use sales trends and forecast data to decide which product lines to expand, defend of phase out
- Supplier performance: track lead times, fill rates and cost changes by supplier so product decisions are backed by reliable data
- Impact analysis: monitor new product line margin and revenue performance in real time so you can course-correct quickly
One platform for smarter wholesale inventory management
Data-driven inventory optimization eBook
Discover how data analytics can improve inventory management
Download nowFrequently asked questions
Wholesale distribution software helps distributors manage the flow of goods from suppliers to customers – covering inventory and purchasing through to sales performance and financial reporting. It typically involves several systems working together: an ERP for core transactions, a warehouse management system (WMS) for physical fulfillment, and a business intelligence (BI) and financial planning and analytics (FP&A) platform to connect all that data and put it in the hands of the people making decisions.
Phocas is that BI and FP&A platform. It connects to your ERP and other data sources across your business, bringing everything together so your whole team – from purchasing managers to the CFO – can see what's happening and act on it with confidence. Where your ERP records what happened, Phocas connects that data to the decisions your business makes every day.
Wholesale distribution is complex in ways that generic tools simply aren't built for. You're managing hundreds or thousands of SKUs across multiple branches and warehouses, dealing with volatile demand, unpredictable supply chains, rising input costs and thin margins – often with lean teams.
Specialized software understands the nuances of your world: multi-warehouse inventory, branch-by-branch margin analysis, supplier rebate programs, seasonal demand patterns and the pressure to keep stock levels right without tying up too much cash. Phocas is purpose-built for product-led businesses like wholesale distribution, so you're not spending months configuring a generic tool to work the way you do.
Start with integration – the software needs to connect cleanly to your ERP and other systems without a major project. From there, look for: real-time inventory analytics across locations, sales and margin reporting by product, customer, branch or rep, demand forecasting, financial planning and budgeting, and supplier rebate management.
Ease of use is just as important as functionality. The best tools are built for everyday business users – purchasing managers, sales leaders, finance teams – not just IT or data analysts. Phocas brings all of this together in one platform: analytics, financial statements, budgets and forecasts, rebates management and CRM, all connected to the ERPs distributors rely on most.
Phocas is built for mid-market wholesale and distribution businesses – typically $10M to $500M in revenue – that want to get more value from their data without replacing their ERP or hiring a team of analysts.
It connects to the ERPs most common in distribution, including SAP, Oracle NetSuite, Epicor, Infor, MYOB, Sage and Microsoft Dynamics. Phocas serves a wide range of distribution niches, including electrical, plumbing and HVAC, building and industrial, food and beverage, automotive, health and scientific, consumer goods and janitorial supply. If your business has grown through acquisition or operates across multiple locations, Phocas is particularly well suited to bringing that complexity into one clear view.
Yes – and this is one of the most common reasons distributors choose Phocas. If your business has grown through acquisition or runs different systems across locations, Phocas pulls data from multiple ERPs, subsidiaries, branches and warehouses into a single view, so you can analyze the whole business without manually stitching spreadsheets together.
With 200+ integrated data sources, Phocas connects to virtually any system your business relies on – including spreadsheets. For many distributors, a significant portion of their operational data hasn't been living in their ERP at all; it's been spread across a patchwork of Excel files, manually pulled together in an attempt to arrive at a number everyone can trust. It's a familiar and exhausting process, and by the time you've stitched it all together, the numbers are already out of date. Phocas brings that spreadsheet data into the same platform as your ERP data, so nothing gets left behind. And for teams that still love working in Excel – which is most of them – Phocas complements that workflow rather than fighting it. You get the best of both: the flexibility of Excel and the reliability of a single, always-current source of truth.
Power BI and Tableau are general-purpose data visualization tools. They're flexible, but they require significant technical setup, custom data modeling and usually a dedicated analyst or IT resource to build and maintain. They also stop at visualization – they don't include financial planning, budgeting, rebate management or the distribution-specific context you need to make decisions quickly.
Phocas is a business intelligence and financial planning and analytics platform purpose-built for wholesale distribution. It's not a dashboard tool – it's how your whole business connects to its data, plans ahead and makes decisions together. It comes pre-configured for how distributors work, with AI-powered analytics, financial statements, budgets and forecasts, rebates management and CRM all in one place. Most customers are live in 8–12 weeks, and no data specialist is needed to use it every day.
Phocas doesn't replace your ERP – but it's also not a bolt-on tool sitting on top of it. Phocas is the data layer that connects what's in your ERP (and every other system your business relies on) to the people who need to act on it. Your ERP captures transactions; Phocas brings that data together across systems, branches and sources and turns it into something your whole business can use – from day-to-day purchasing decisions to the CFO's financial planning.
The result is that your ERP becomes significantly more valuable. Not because Phocas adds features to it, but because it makes the data inside it actually useful for running your business. With 200+ integrations, Phocas connects to virtually any ERP in the distribution market today.
Most Phocas customers are live within 8–12 weeks. Our implementation team manages the data connection and initial setup, so your IT team isn't carrying the load. Because Phocas is cloud-based and built to be intuitive, your team starts getting value quickly – without months of custom development or lengthy training programs. We also offer hands-on onboarding support and a dedicated customer success team, so you're not left to figure things out on your own after go-live.
Yes. Phocas Rebates automates the tracking and management of both payable and receivable rebate programs – no more managing complex rebate schedules across spreadsheets or chasing suppliers for reconciliations.
Your purchasing and sales teams get real-time visibility into rebate status, near-miss alerts and performance against targets. That means smarter purchasing decisions and confidence that you're not leaving money on the table. For distributors where rebates are a significant part of margin, it typically pays for itself very quickly.
Understand the past, operate better today, and plan well for the future
